Carpe Diam is the union of art and matter, where jewelry is imagined as a means of expression, rather than mere adornment.
We embrace all materials equally, from precious and semi-precious to man-made. We deal in natural, lab-grown, and semi-precious stones set in platinum, gold, silver.
Each jewel comes with certification and guarantee of materials used. Our motive is offering luxury with accessible price points. We call this modern heritage: jewelry shaped by the materials of today, designed to be tomorrow’s heirlooms.
Joohi is a multidisciplinary artist for whom creativity comes naturally. When introduced to jewelry, the medium felt instinctive—each piece became an extension of her art. With experience in global luxury brands, she brings a refined sense of aesthetics, storytelling, and innovation, where she is able to turn each piece into wearable sculpture and self-expression.
Rushabh has over a decade of experience in the jewelry industry, serving the North American market with expertise in sourcing and supply chain. For him, Carpe Diam is a step beyond convention—he built a harmony of craftsmanship, inclusivity, and innovation, through his years of understanding the business, the craft, and the people in it.
Founded in Bombay, in 2023, Carpe Diam Jewels is the result of our shared journey—making jewelry as art, for everyone.
Join us as we grow it with love, one jewel at a time.