Our Story
Carpe Diam began not as a business idea, but as a shared way of seeing.
Two people from different disciplines, moving through different worlds,
gradually realizing they spoke the same language — one of form, precision, and intention.
The Beginning
Carpe Diam is the brainchild of Joohi and Rushabh, partners in life and in process, united by a belief that fine jewelry can be both contemporary and deeply rooted.
The Vision
Designing pieces rooted in feeling and form.
Joohi brings an art-led perspective shaped by fashion, art, and design, with experience at international export houses serving European luxury brands.
At Carpe Diam, she leads the creative vision—crafting thoughtful, contemporary pieces rooted in both global design and Indian sensibilities.
The Foundation
Bringing structure, integrity, and execution to every piece.
Rushabh brings over a decade of international fine jewelry expertise across sourcing, operations, quality, and craftsmanship.
Grounded in precision and integrity, he ensures every piece at Carpe Diam is crafted with purpose, trust, and lasting value.
